We’re currently living in the near distant future. A classic line we’re accustomed to hearing thanks to old sci-fi flicks. But it’s not quite as we imagined. We’ve swapped flying cars for Elon Musk and time travel for Near-Field Communication, a technology that’s imprinted in the DNA of fashion brand, DYNE.
DYNE is the latest venture of renowned fashion designer, Christopher Bevans. A man who dressed the late great Prince, worked for Nike and helped bring Pharell Williams and Nigo’s vision of the Billionaires Boys Club to life. With an already impressive CV, Bevans was looking to create something new in the fashion industry for the active worker.
Bevans launched his latest DYNE collection at New York Men’s Fashion Week at the Samsung Space a couple of weeks ago. His team used Breather spaces as their central nerve centre for their entire operation during NYFW. We had the pleasure to exchange a few words about his vision as well as the future of how apparel will work work seamlessly with technology.
History has shown us that old methods always work. Are there any old techniques that you apply to the present day when it comes to designing DYNE pieces?
Always make sure that every garment is made as clean as possible, even the interior components that people never see, are assembled as if they are visible. No short cuts.
Fabric seems to be the driving force for DYNE. How has your experience at MIT Media Lab and Nike helped in the process of fabric selection.
I take a lot of time to select DYNE fabrics, the materials are what separate us from the average, and MIT Media lab has given me visibility to new innovations and materials that will soon be commercialized.
Materials work differently, depending on how they’re used. Is there a fabric that you enjoy working with the most?
There is no particular fabric that I enjoy, specifically. All fabrics that I choose have a story to tell that makes them unique to themselves.
Tell us about the Giga Knit fabric. Is that a custom fabric you developed specifically for DYNE?
Yes, we partnered with a South Korean textile mill to create a breathable woven material that can keep shape and enhance mobility.
My impression of DYNE is science more than fashion. Are we right to say that we can put you in the realms of brands like Acronym & Arc’Teryx?
Tell us about how DYNE uses technology with apparel.
The Near-Field Communication (NFC) technology detailing each garment’s DNA is an essential component of the DYNE brand. Taking the garment from the physical to the digital world. By equipping every piece with an interactive NFC touchpoint, we can connect to android devices by just placing the device over the touchpoint. This allows customers to connect and learn about DYNE, where to buy the garment, the cost, materials, etc. It even allows you to tap into the playlist we have playing in the office.
Dyne can be described to the general public as activewear/technical fashion. But you seem to see it as transitional menswear? Can you elaborate?
People have very little time to change outfits from work, to gym, to nightlife. So we have taken a liminal approach to the active lifestyle.
Tell us why you use famous scientists like Romer, Hermann, Keppler to name your pieces.
These scientists have pioneered and invented things that most people don’t even know affects their own lives and we celebrate these brilliant minds and are inspired by them.
Who is your favourite scientist?
Activewear is very popular nowadays, how do you see it evolving?
As our everyday lives become more hectic, and as we depend more on our mobile devices, I see apparel becoming more intuitive and reactive to our lifestyle.
Which movie do you wish you’d designed the costumes for?
The first Star Wars, and Blade Runner.
What does a regular work day look like for you?
A typical day for me consists of taking my daughter Corina to school, then heading to tennis. After tennis I head to the office and meet with my team. Most of my time is spent with the design team, designing, and picking out fabrics but I meet daily with all departments to make sure we’re all heading in the same direction. I end my day by picking up my daughter from school, and going home to relax with my family.
The one thing you do that helps you feel productive?
You recently launched your latest collection at NYFW at the Samsung space. Tell us about how you designed the unique showcase.
I wanted to utilize all of the Samsung assets, from wireless devices, tablets, monitors, and their 30×30 screen in the main seating area. It was important to have an interactive experience being that the NFC chip in each garment can only interact with android based devices. So it felt like a natural fit.
There seems to be an overall change in the fashion industry. How do you see the current fashion landscape?
DYNE doesn’t do trade shows, we believe in creating a more interactive experience with the clothes.